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True Window Care success with TWR bi-fold
11 March 2012 | General | Written by

an image of an aluminium bi-fold door Having worked in the window industry for over thirty-years, Keith True, Managing Director of True Window Care Ltd knows the ingredients that make a quality manufacturer and supplier.

True Window Care is based in Lincolnshire and provides a wide range of services to the public including window servicing, maintenance and upgrades to PVCu windows and doors.

When the company was looking for an aluminium bi-folding door supplier to help them enter the booming bi-folding door market, Keith used his industry knowledge and know-how to make sure he found a quality outfit. This resulted in them forging a relationship with leading national fabricator TWR Trade Frames.

TWR manufacture a wide range of PVC and aluminium windows and doors, including the market leading eternAL bi-folding door which has been a real hit with True Window Care’s customers and helped the company boost sales.

Keith comments on the partnership: “We have worked with a number of quality suppliers and TWR Trade Frames are up there with the best of them. We didn’t want to miss out on the growing bi-folding door market and were keen to work with an experienced manufacturer that would fit with our existing business model and provide us with a high-performing product and offer a reliable service.

“Teaming up with TWR was definitely a good move. They provide an exceptionally high-quality bi-fold together with powerful consumer facing marketing support that has allowed us to stand out in a shrinking market. The level of customer service they offer has been outstanding as well. They are always on hand to help with any queries and nothing is ever too much trouble.”

TWR’s popular high-performing eternAL bi-fold offers excellent thermal efficiency, high-spec security features and super-slim sightlines. The competitively priced product can also be powder coated in any RAL colour and is available in a range of styles and configurations to suit both commercial and residential properties.

TWR Trade Frames’ Managing Director Terry Richardson concludes: “True Window Care is a great company to work with and we’re delighted to have helped them enter the growing aluminium bi-folding door market and make a difference to their business. Bi-folding doors are a huge growth area and we offer the products, service and marketing support to ensure our trade customers enter it with complete confidence.”

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